Developing Effective Product Panel Methodology Through Practice

A Case Study of the Catalan Toy Industry

Authors


Dr. Pere Fullana-i-Palmer
Environmental Management Research
Group (GiGa)
Escola Superior de Comerç Internacional, Universitat Pompeu Fabra
Pg. Pujades 1, 08003 Barcelona, Spain
pere.fullana@esci.es
http://www.giga.cat

Summary

Product forums are a cooperative approach to integrated product policy. These forums, also referred to as product panels, are an effective platform for bringing together actors from all of the life cycle stages of a product. The Spanish experience in conducting a product panel for electrical and electronic toys identified key factors that are needed for ensuring success. Setting specific goals that are applicable to the actors involved was found to be vital, as were timing and the provision of adequate facilities. The chairperson also played an important role in facilitating discussion and opinion sharing among members.

Ancillary