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We Call autotelic those cultural products that contain their own goals and sources of motivation: puzzles, games, aesthetic objects; such activities are in a sense cut off from serious and immediate problems of survival and welfare. As a heuristic principle for the application of formal methods in sociology, these products may be viewed as folk-models—i.e., models in the pre-scientific culture, with the help of which members of a society learn about and play at the workings of their society.