This study utilizes data from the Latino National Political Survey to evaluate the relationship between several social and cultural variables, media use, and Hispanic perceptions of discrimination. We examine the effects that level of income and education, personal experience, ethnicity, and political party preference and media exposure have on these perceptions. The examination builds on social-psychological theories and media framing/cultivation arguments. The cross-section, regression analysis considers Hispanics as a whole and as various subgroups (Mexicans, Puerto Ricans, and Cubans), respectively. Contrary to conventional wisdom that media use is positively related to perceived discrimination, we find that socioeconomic and ethnic conditions are of greater import for understanding perceptions. Further, it appears that media use has little impact on perceptions of discrimination.