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Drawing from my ethnography of one prominent same-sex marriage rights organization, I consider how activists' appropriation of a risk-based political rationality blends utilitarian claims for equal access to self-governance with moral assertions that posit the conjugal couple as a superior context for governing problems endemic to populations. When constructed according to risk-based rationalities, marriage operates as a compulsory system that orients subjects to neoliberalism by promising to decrease danger for all of the “gay community,” not just same-sex couples who marry. Articulating marriage according to a risk-based political rationality yields a sense of urgency that makes nonconjugal intimacies and alternatives to a neoliberal ethic of care appear untenable. I add to the literature on governmentality by utilizing qualitative methods that uniquely capture the diffusion of governance from experts to social activists who are unwillingly excluded from a form of neoliberal governance.