Factors influencing the decision to donate: racial and ethnic comparisons

Authors

  • Simone A. Glynn,

    1. From Westat, Rockville, Maryland; the University of California, San Francisco, and Blood Systems Research Institute, San Francisco, California; The New York Blood Center, New York, New York; The American Red Cross Blood Services, Southern Michigan Region, Detroit, Michigan; and The Oklahoma Blood Institute, Oklahoma City, Oklahoma.
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  • George B. Schreiber,

    1. From Westat, Rockville, Maryland; the University of California, San Francisco, and Blood Systems Research Institute, San Francisco, California; The New York Blood Center, New York, New York; The American Red Cross Blood Services, Southern Michigan Region, Detroit, Michigan; and The Oklahoma Blood Institute, Oklahoma City, Oklahoma.
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  • Edward L. Murphy,

    1. From Westat, Rockville, Maryland; the University of California, San Francisco, and Blood Systems Research Institute, San Francisco, California; The New York Blood Center, New York, New York; The American Red Cross Blood Services, Southern Michigan Region, Detroit, Michigan; and The Oklahoma Blood Institute, Oklahoma City, Oklahoma.
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  • Debra Kessler,

    1. From Westat, Rockville, Maryland; the University of California, San Francisco, and Blood Systems Research Institute, San Francisco, California; The New York Blood Center, New York, New York; The American Red Cross Blood Services, Southern Michigan Region, Detroit, Michigan; and The Oklahoma Blood Institute, Oklahoma City, Oklahoma.
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  • Martha Higgins,

    1. From Westat, Rockville, Maryland; the University of California, San Francisco, and Blood Systems Research Institute, San Francisco, California; The New York Blood Center, New York, New York; The American Red Cross Blood Services, Southern Michigan Region, Detroit, Michigan; and The Oklahoma Blood Institute, Oklahoma City, Oklahoma.
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  • David J. Wright,

    1. From Westat, Rockville, Maryland; the University of California, San Francisco, and Blood Systems Research Institute, San Francisco, California; The New York Blood Center, New York, New York; The American Red Cross Blood Services, Southern Michigan Region, Detroit, Michigan; and The Oklahoma Blood Institute, Oklahoma City, Oklahoma.
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  • Sunitha Mathew,

    1. From Westat, Rockville, Maryland; the University of California, San Francisco, and Blood Systems Research Institute, San Francisco, California; The New York Blood Center, New York, New York; The American Red Cross Blood Services, Southern Michigan Region, Detroit, Michigan; and The Oklahoma Blood Institute, Oklahoma City, Oklahoma.
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  • Yongling Tu,

    1. From Westat, Rockville, Maryland; the University of California, San Francisco, and Blood Systems Research Institute, San Francisco, California; The New York Blood Center, New York, New York; The American Red Cross Blood Services, Southern Michigan Region, Detroit, Michigan; and The Oklahoma Blood Institute, Oklahoma City, Oklahoma.
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  • Melissa King,

    1. From Westat, Rockville, Maryland; the University of California, San Francisco, and Blood Systems Research Institute, San Francisco, California; The New York Blood Center, New York, New York; The American Red Cross Blood Services, Southern Michigan Region, Detroit, Michigan; and The Oklahoma Blood Institute, Oklahoma City, Oklahoma.
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  • James W. Smith,

    1. From Westat, Rockville, Maryland; the University of California, San Francisco, and Blood Systems Research Institute, San Francisco, California; The New York Blood Center, New York, New York; The American Red Cross Blood Services, Southern Michigan Region, Detroit, Michigan; and The Oklahoma Blood Institute, Oklahoma City, Oklahoma.
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  • Retrovirus Epidemiology Donor Study

    1. From Westat, Rockville, Maryland; the University of California, San Francisco, and Blood Systems Research Institute, San Francisco, California; The New York Blood Center, New York, New York; The American Red Cross Blood Services, Southern Michigan Region, Detroit, Michigan; and The Oklahoma Blood Institute, Oklahoma City, Oklahoma.
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  • This work was supported by NHLBI Contracts N01-HB-97077 (superseded by N01-HB-47114), -97078, -97079, -97080, -97081, and -97082.

Simone A. Glynn, MD, MSc, MPH, Westat, TB 182, 1650 Research Boulevard, Rockville, MD 20850; e-mail: Simoneglynn@westat.com.

Abstract

BACKGROUND:  Understanding factors that encourage different racial and ethnic groups to donate is crucial for donor recruitment and retention.

STUDY DESIGN AND METHODS:  A 28-item self-administered questionnaire was completed in 2003 by 1862 Asian, 1479 black, 1641 Hispanic, and 2940 White US donors who had given whole blood within the past year. With a 1 to 5 scale, donors were asked to rate the importance of 17 factors in their last donation decision. Logistic regression was conducted to compare the odds of a factor being important or very important (score of 4 or 5) in one’s decision to donate between race or ethnic groups, stratified by first-time and repeat status.

RESULTS:  More than 90 percent of each respondent group cited a desire, responsibility, or perceived duty to help others as an important or very important motivator. Being asked to donate at work was also an important motivator for all race and ethnic groups (56-70%). Getting the results of a health screen appealed to many (approx. 30% found it important or very important) and was most important to Black and Hispanic donors (odds ratios of 1.3-1.9 compared to White donors; p < 0.003).

CONCLUSION:  Recruitment and retention programs should build on people’s sense of social responsibility. Direct requests to donate are particularly effective motivators. Of a variety of incentives evaluated, offering more comprehensive health screens may motivate many donors, especially Black and Hispanic donors.

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