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    Jung Kee Hong, You-il Lee, Bancassurance in East Asia: Cultural impact on customers’ cross-buying behaviour, Journal of Financial Services Marketing, 2014, 19, 3, 234

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    Hsin-Yu Liang, Yann Peng Ching, Suggestions for Bancassurance Markets in China: Implications from European Countries, The Geneva Papers on Risk and Insurance Issues and Practice, 2014,

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    Sotiris K. Staikouras, An event study analysis of international ventures between banks and insurance firms, Journal of International Financial Markets, Institutions and Money, 2009, 19, 4, 675

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