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White collar crime, which is a generic term for all forms of criminal misuse of trust, creates great problems of economic, political, and moral damage to all segments of American society, and helps to sustain common or street crime. It takes an ever increasing variety of forms, ranging from consumer fraud to complex business thefts. White collar criminals appear to be motivated by money, avoidance of threats to goal attainment, sense of superiority, mastery, the admiration of others, conformity pressures, etc. Psychological restraints on their criminal behavior are weakened by their jungle view of society, the perception of the moral ambiguity of white collar crime, the lightness of punishment, the view of victims as being morally culpable, the size of some organizational victims, and a belief in their own beneficence. An appeal is made to psychologists to participate in the growing national effort to fight white collar crime.