ANTHONY R. PRATKANIS is Professor of Psychology at University of California, Santa Cruz, and Director of the Graduate Program in Social Psychology. He received his Ph.D. from the Ohio State University and is the co-author of Age of Propaganda and co-editor of Attitude Structure and Function and of Social Psychology (Vols. 1–3).
Persuasion and Democracy: Strategies for Increasing Deliberative Participation and Enacting Social Change
Article first published online: 14 APR 2010
1996 The Society for the Psychological Study of Social Issues
Journal of Social Issues
Volume 52, Issue 1, pages 187–205, Spring 1996
How to Cite
Pratkanis, A. R. and Turner, M. E. (1996), Persuasion and Democracy: Strategies for Increasing Deliberative Participation and Enacting Social Change. Journal of Social Issues, 52: 187–205. doi: 10.1111/j.1540-4560.1996.tb01369.x
- Issue published online: 14 APR 2010
- Article first published online: 14 APR 2010
Grassroots action can be undertaken as the result of either deliberative persuasion (a process that encourages thought, reflection, and critical analysis) or propaganda (a process that truncates thought through the use of simplistic symbols and images that play on prejudices and emotions). True democratic social change can only be accomplished by encouraging deliberative persuasion and forestalling propaganda. Effective deliberative persuasion can be accomplished when participants are both motivated and capable of issue processing and group decision making. To that end, we examine the characteristics of the persuasion landscape, identify barriers to deliberative persuasion, and describe some techniques for promoting deliberative persuasion.