RICHARD W. POLLAY teaches at the University of British Columbia. His teaching interests include advertising and marketing management, dealing with corporate decisions on marketing and consumer research, and advertising strategy and implementation. He and his students consult with many regional businesses every year. His recent research on cigarette advertising has covered topics like the targeting of children, the use of public relations, ethnic targeting, self-regulation, motivation research, media choices, and managerial strategies and tactics. The History of Advertising Archives, which he curates, has North America's largest collection of cigarette ads, and substantial documentation assembled as the Tobacco Industry Promotion Series (TIPS). This work has led to many publications and to serving as an expert witness in court, testifying on the character, functions, and management of cigarette advertising, public relations, and consumer expectations in the cases of Cipollone v. Liggett et al. (NJ, 1988); Attorney General of Canada v. Imperial Tobacco and R. J. Reynolds-MacDonald (Montreal 1989); and others. He also consults for the U.S. Surgeon General's Office on Smoking and Health.
Hacks, Flacks, and Counter-Attacks: Cigarette Advertising, Sponsored Research, and Controversies
Article first published online: 9 APR 2010
1997 The Society for the Psychological Study of Social Issues
Journal of Social Issues
Volume 53, Issue 1, pages 53–74, Spring 1997
How to Cite
Pollay, R. W. (1997), Hacks, Flacks, and Counter-Attacks: Cigarette Advertising, Sponsored Research, and Controversies. Journal of Social Issues, 53: 53–74. doi: 10.1111/j.1540-4560.1997.tb02431.x
- Issue published online: 9 APR 2010
- Article first published online: 9 APR 2010
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