We examined endorsement of multicultural, assimilation, and colorblind ideologies, including their relations to stereotyping and in-group bias, among community samples of Latinos and non-Latino Whites. Participants also completed measures of their orientations to Latino and non-Latino White cultures. Analyses indicated that participants endorsed multiculturalism more strongly than colorblindness and colorblindness more strongly than assimilation. Although Latinos endorsed multiculturalism more strongly than did Whites, ratings of colorblindness and assimilation did not differ. Both groups exhibited in-group bias and out-group homogeneity. However, multiculturalism was associated with lower in-group bias. Further, Latinos who more strongly endorsed multiculturalism perceived less within group variability (i.e., had stronger stereotypes), whereas the reverse was true for Whites. Finally, analyses of cultural orientation measures indicated that ethnicity is not synonymous with cultural orientation; Latinos were equally oriented to Latino and White cultures, overall, and Latino and White American orientations were unrelated.