This article was supported by a research grant awarded to Chi-yue Chiu by National Science Foundation Grant (NSF BCS 07–43119).
Exclusionary Reactions to Foreign Cultures: Effects of Simultaneous Exposure to Cultures in Globalized Space
Article first published online: 12 DEC 2011
© 2011 The Society for the Psychological Study of Social Issues
Journal of Social Issues
Volume 67, Issue 4, pages 716–742, December 2011
How to Cite
Torelli, C. J., Chiu, C.-Y., Tam, K.-p., Au, A. K. C. and Keh, H. T. (2011), Exclusionary Reactions to Foreign Cultures: Effects of Simultaneous Exposure to Cultures in Globalized Space. Journal of Social Issues, 67: 716–742. doi: 10.1111/j.1540-4560.2011.01724.x
- Issue published online: 12 DEC 2011
- Article first published online: 12 DEC 2011
In globalized economies, people often encounter symbols of dissimilar cultures simultaneously. Research on the psychological effects of simultaneous exposure to dissimilar cultures is therefore strategically located at the intersection of globalization, culture, and psychology. In seven experiments, we showed that exposure to a commercial product that embodies symbols of two dissimilar cultures can enhance perceptibility of cultural differences (Experiments 2, 5, and 6) and perceptions of cultural incompatibility (Experiment 1). Furthermore, following simultaneous exposure to two dissimilar cultures, individuals may display defensive responses to “cultural contamination” of an iconic cultural brand when mortality concerns are salient (Experiments 3, 4, and 7). Finally, although we obtained a robust bicultural exposure effect across experiments, thoughtful elaboration about cultural complexities can attenuate this effect and its attendant defensive responses to “cultural contamination” (Experiments 5–7).