The “Triple-N” Model: Changing Normative Beliefs about Parenting and Career Success

Authors

  • Steven Poelmans

    Corresponding author
    1. EADA Business School
      Correspondence concerning this article should be addressed to Steven Poelmans, EADA Coaching Competency Center, EADA Business School, Calle Aragón 204, 08011 Barcelona, Spain [e-mail: spoelmans@eada.edu].
    Search for more papers by this author

Correspondence concerning this article should be addressed to Steven Poelmans, EADA Coaching Competency Center, EADA Business School, Calle Aragón 204, 08011 Barcelona, Spain [e-mail: spoelmans@eada.edu].

Abstract

In the discussion of the special issue on Sustainability in Combining Career and Care, Poelmans identifies common themes across all contributions and derives an inclusive model incorporating the insights generated by the different contributors. Using an exemplary hypothetical case, Poelmans effectively shows how the crucial influence of normative beliefs about working parents and careers is imbedded in multiple layers of context created by the spousal relationship, the occupation, the organization, and the national or ethnic culture. In order to challenge the status quo and to change multilevel normative beliefs about parenting and career success, Poelmans develops and calls for further research on the “Triple-N Model,” where “Triple N” stands for (1) Nominating Norms, (2) Navigating Norms, (3) and creating New, No-nonsense Norms.

Ancillary