My thanks to Dr. Vicki Smith-Daniels for her comments and suggestions on various versions of this article. I would also like to thank Dr. Arun Rai for his extensive help and guidance in helping me think about various future research directions on services. I appreciate Hillol Bala's help and support in the literature review and Sandeep Goyal and Miyuki Maruping for helping with organizing the extensive reference list.
Where To Go From Here? Thoughts on Future Directions for Research on Individual-Level Technology Adoption with a Focus on Decision Making*
Article first published online: 30 NOV 2006
Volume 37, Issue 4, pages 497–518, November 2006
How to Cite
Venkatesh, V. (2006), Where To Go From Here? Thoughts on Future Directions for Research on Individual-Level Technology Adoption with a Focus on Decision Making. Decision Sciences, 37: 497–518. doi: 10.1111/j.1540-5414.2006.00136.x
- Issue published online: 30 NOV 2006
- Article first published online: 30 NOV 2006
- Business Process Change;
- Future Research;
- Process Standards;
- Technology Acceptance;
- Technology Adoption;
- and Supply Chain
This article recognizes the maturity of individual-level technology-adoption research and suggests three broad future research directions. They are: (i) business process change and process standards, (ii) supply-chain technologies, and (iii) services. Each of these areas is identified based on the topics likely of interest to the readers of the Decision Sciences by closely examining Decision Sciences' editorial mission and the recent research published in it. Within each of these three different broad topic areas, a few different specific directions are identified. The directions outlined here are not meant to be exhaustive but rather potential directions that can result in a theoretical contribution to individual-level technology-adoption research and the specific topic area.