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Product and Service Innovation: Ideas for Future Cross-Disciplinary Research


  • *We would like to thank Abbie Griffin and Bill Moore for their helpful comments on previous drafts of this paper and to the participants of 2005 Product and Service Innovation Conference, Park City, Utah ( for participating in the panel discussion and follow-up survey. We would also like to thank the David Eccles School of Business for sponsoring the conference.

Address correspondence to: Ekaterina V. Karniouchina, David Eccles School of Business, University of Utah, Salt Lake City, UT 84112. E-mail: