*The authors thank Oscar Person, Maria Sääksjärvi, and three anonymous reviewers for their comments on earlier versions of this paper.
1540-5885/asset/bannerforeground.gif?v=1&s=a29bdb23251e59546d7421eb20480607f7fe444a)
Designing Visual Recognition for the Brand†
Article first published online: 8 DEC 2009
DOI: 10.1111/j.1540-5885.2009.00696.x
© 2009 Product Development & Management Association
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How to Cite
Karjalainen, T.-M. and Snelders, D. (2010), Designing Visual Recognition for the Brand. Journal of Product Innovation Management, 27: 6–22. doi: 10.1111/j.1540-5885.2009.00696.x
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Publication History
- Issue published online: 8 DEC 2009
- Article first published online: 8 DEC 2009
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