This article was written by Prof. Prahalad (1941–2010) in 2009.
Bottom of the Pyramid as a Source of Breakthrough Innovations†
Version of Record online: 13 OCT 2011
© 2011 Product Development & Management Association
Journal of Product Innovation Management
Volume 29, Issue 1, pages 6–12, January 2012
How to Cite
Prahalad, C. K. (2012), Bottom of the Pyramid as a Source of Breakthrough Innovations. Journal of Product Innovation Management, 29: 6–12. doi: 10.1111/j.1540-5885.2011.00874.x
- Issue online: 16 NOV 2011
- Version of Record online: 13 OCT 2011
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