“Am I Getting It or Not?” The Practices Involved in “Trying to Consume” a New Technology
Article first published online: 20 JAN 2012
© 2012 Product Development & Management Association
Journal of Product Innovation Management
Volume 29, Issue 2, pages 216–228, March 2012
How to Cite
Ziamou, P., Gould, S. and Venkatesh, A. (2012), “Am I Getting It or Not?” The Practices Involved in “Trying to Consume” a New Technology. Journal of Product Innovation Management, 29: 216–228. doi: 10.1111/j.1540-5885.2011.00891.x
- Issue published online: 20 JAN 2012
- Article first published online: 20 JAN 2012
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