Both authors contributed equally. We would like to thank Felix Klobassa, Stephan Roehrig, and Herfried Schwarz for their valuable help in realizing this study, the Bamed/MAM group for their cooperation, and especially Peter Roehrig, Sabine Beer, and Thomas Rohaczek for the time and effort they invested in this project. We also thank Lars Bo Jeppesen, Eric von Hippel, and the participants in the DRUID conference for their comments and feedback on earlier versions of this paper. Finally, we are grateful for the very helpful suggestions made by the editor, Tony di Benedetto, and the two reviewers.
The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product Ideas?†
Article first published online: 20 JAN 2012
© 2012 Product Development & Management Association
Journal of Product Innovation Management
Volume 29, Issue 2, pages 245–256, March 2012
How to Cite
Poetz, M. K. and Schreier, M. (2012), The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product Ideas?. Journal of Product Innovation Management, 29: 245–256. doi: 10.1111/j.1540-5885.2011.00893.x
- Issue published online: 20 JAN 2012
- Article first published online: 20 JAN 2012
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