The authors wish to thank Tatiana Lashina from Philips Research and Serena Magdalena for their assistance in creating the new product stimuli and collecting the data.
Original Article
The Story Is As Good As the Real Thing: Early Customer Input on Product Applications of Radically New Technologies†
Article first published online: 17 MAY 2012
DOI: 10.1111/j.1540-5885.2012.00931.x
© 2012 Product Development & Management Association
Additional Information
How to Cite
van den Hende, E. A. and Schoormans, J. P. L. (2012), The Story Is As Good As the Real Thing: Early Customer Input on Product Applications of Radically New Technologies. Journal of Product Innovation Management, 29: 655–666. doi: 10.1111/j.1540-5885.2012.00931.x
- †
Publication History
- Issue published online: 7 JUN 2012
- Article first published online: 17 MAY 2012
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