A Manager's Perspective on Virtual Customer Integration for New Product Development
Article first published online: 12 JUN 2012
© 2012 Product Development & Management Association
Journal of Product Innovation Management
Volume 29, Issue 6, pages 1031–1046, November 2012
How to Cite
Bartl, M., Füller, J., Mühlbacher, H. and Ernst, H. (2012), A Manager's Perspective on Virtual Customer Integration for New Product Development. Journal of Product Innovation Management, 29: 1031–1046. doi: 10.1111/j.1540-5885.2012.00946.x
- Issue published online: 15 OCT 2012
- Article first published online: 12 JUN 2012
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