Imagination Difficulty and New Product Evaluation
Article first published online: 26 APR 2012
© 2012 Product Development & Management Association
Journal of Product Innovation Management
Volume 29, Issue Supplement S1, pages 76–90, December 2012
How to Cite
Zhao, M., Hoeffler, S. and Dahl, D. W. (2012), Imagination Difficulty and New Product Evaluation. Journal of Product Innovation Management, 29: 76–90. doi: 10.1111/j.1540-5885.2012.00951.x
- Issue published online: 15 OCT 2012
- Article first published online: 26 APR 2012
Options for accessing this content:
- If you would like institutional access to this content, please recommend the title to your librarian.
- Login via other institutional login options http://onlinelibrary.wiley.com/login-options.
- You can purchase online access to this Article for a 24-hour period (price varies by title)
- New Users: Please register, then proceed to purchase the article.
Registered Users please login:
- Access your saved publications, articles and searches
- Manage your email alerts, orders and subscriptions
- Change your contact information, including your password
Please register to:
- Save publications, articles and searches
- Get email alerts
- Get all the benefits mentioned below!