The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study
Article first published online: 12 JUN 2012
© 2012 Product Development & Management Association
Journal of Product Innovation Management
Volume 30, Issue 2, pages 228–244, March 2013
How to Cite
Bohlmann, J. D., Spanjol, J., Qualls, W. J. and Rosa, J. A. (2013), The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study. Journal of Product Innovation Management, 30: 228–244. doi: 10.1111/j.1540-5885.2012.00962.x
- Issue published online: 6 FEB 2013
- Article first published online: 12 JUN 2012
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