Paths to Success: How Do Market Orientation and Entrepreneurship Orientation Produce New Product Success?
Version of Record online: 25 OCT 2012
© 2012 Product Development & Management Association
Journal of Product Innovation Management
Volume 30, Issue 1, pages 44–55, January 2013
How to Cite
Hong, J., Song, T. H. and Yoo, S. (2013), Paths to Success: How Do Market Orientation and Entrepreneurship Orientation Produce New Product Success?. Journal of Product Innovation Management, 30: 44–55. doi: 10.1111/j.1540-5885.2012.00985.x
- Issue online: 20 DEC 2012
- Version of Record online: 25 OCT 2012
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