Improving Marketing's Contribution to New Product Development
Article first published online: 20 NOV 2012
© 2012 Product Development & Management Association
Journal of Product Innovation Management
Volume 30, Issue 2, pages 298–315, March 2013
How to Cite
Drechsler, W., Natter, M. and Leeflang, P. S. H. (2013), Improving Marketing's Contribution to New Product Development. Journal of Product Innovation Management, 30: 298–315. doi: 10.1111/j.1540-5885.2012.01010.x
- Issue published online: 6 FEB 2013
- Article first published online: 20 NOV 2012
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