Improving Marketing's Contribution to New Product Development
Version of Record online: 20 NOV 2012
© 2012 Product Development & Management Association
Journal of Product Innovation Management
Volume 30, Issue 2, pages 298–315, March 2013
How to Cite
Drechsler, W., Natter, M. and Leeflang, P. S. H. (2013), Improving Marketing's Contribution to New Product Development. Journal of Product Innovation Management, 30: 298–315. doi: 10.1111/j.1540-5885.2012.01010.x
- Issue online: 6 FEB 2013
- Version of Record online: 20 NOV 2012
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