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Issue Definition, Information Processing, and the Politics of Global Warming

Authors


B. Dan Wood is professor of political science and University Faculty Fellow at Texas A&M University, 4348 TAMU, College Station, TX 77843-4348 (bdanwood@polisci.tamu.edu). Arnold Vedlitz is professor and Bob Bullock Chair in Government and Public Policy at the George Bush School of Government and Public Service at Texas A&M University, Institute for Science, Technology, and Public Policy, George Bush School of Government and Public Service, 4350 TAMU, College Station, TX 77843-4350 (avedlitz@bushschool.tamu.edu). He is also Director of the Institute for Science, Technology, and Public Policy.

Abstract

Past research has proposed various macrolevel theories of issue definition and agenda setting. However, we propose a microlevel theory of issue definition rooted in how individuals process information. We theorize that people process information about policy issues through a filter that emphasizes past assessments, ideology, background, social cues, and the continuing intrusion of new information. Most of these factors lead individual issue definitions toward stability. However, the introduction of an information signal of appropriate magnitude and character can produce punctuations in issue definition by individuals through time. Since the macrolevel definition of an issue is a type of aggregation of individual definitions, understanding how individuals define issues becomes a precursor to understanding issue definition at the system level. In evaluating the theory, we develop and evaluate a survey to study the issue definition process for individuals across multiple issues, and for global warming specifically. The survey also includes two embedded experiments to demonstrate the potential for punctuation in the issue-definition process for individuals and the system.

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