This article investigates whether media coverage of elite debate surrounding an issue moderates the relationship between individual-level partisan identities and issue preferences. We posit that when the news media cover debate among partisan elites on a given issue, citizens update their party identities and issue attitudes. We test this proposition for a quartet of prominent issues debated during the first Clinton term: health care reform, welfare reform, gay rights, and affirmative action. Drawing on data from the Vanderbilt Television News Archives and the 1992-93-94-96 NES panel, we demonstrate that when partisan debate on an important issue receives extensive media coverage, partisanship systematically affects—and is affected by—issue attitudes. When the issue is not being contested, dynamic updating between party ties and issue attitudes ceases.