The authors gratefully acknowledge funding for this project through the Institute for the Study of Business Markets.
Multichannels Strategy Implementation: The Role of Channel Alignment Capabilities*
Article first published online: 25 NOV 2009
© 2009, The Author Journal compilation © 2009, Decision Sciences Institute
Volume 40, Issue 4, pages 869–900, November 2009
How to Cite
Wallace, D. W., Johnson, J. L. and Umesh, U. N. (2009), Multichannels Strategy Implementation: The Role of Channel Alignment Capabilities. Decision Sciences, 40: 869–900. doi: 10.1111/j.1540-5915.2009.00254.x
- Issue published online: 25 NOV 2009
- Article first published online: 25 NOV 2009
- [Received: March 2006. Accepted: June 2009.]
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