We thank the Department of Marketing at Washington State University for supporting this study.
Managing Multiple Facets of Risk in New Product Alliances*
Version of Record online: 25 MAY 2010
© 2010, The Author Journal compilation © 2010, Decision Sciences Institute
Volume 41, Issue 2, pages 271–300, May 2010
How to Cite
Lee, R. P. and Johnson, J. L. (2010), Managing Multiple Facets of Risk in New Product Alliances. Decision Sciences, 41: 271–300. doi: 10.1111/j.1540-5915.2010.00266.x
- Issue online: 25 MAY 2010
- Version of Record online: 25 MAY 2010
- [Received: July 2008. Accepted: August 2009.]
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