Building a Model of Technology Preference: The Case of Channel Choices
Version of Record online: 23 FEB 2011
© 2011 The Authors Decision Sciences Journal © 2011 Decision Sciences Institute
Volume 42, Issue 1, pages 205–237, February 2011
How to Cite
Muthitcharoen, A., Palvia, P. C. and Grover, V. (2011), Building a Model of Technology Preference: The Case of Channel Choices. Decision Sciences, 42: 205–237. doi: 10.1111/j.1540-5915.2010.00306.x
- Issue online: 23 FEB 2011
- Version of Record online: 23 FEB 2011
- [Received: July 2006. Accepted: October 2010.]
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