The authors gratefully acknowledge Vicki Smith-Daniels, an associate editor and two anonymous referees for many helpful comments and suggestions, which contributed significantly to improve the presentation of this note. This work was supported by the NSFC Projects No. 70971072, 71031005, and 71171165.
Cooperative Advertising with Bilateral Participation†
Version of Record online: 22 OCT 2012
© 2012 The Authors Decision Sciences Journal © 2012 Decision Sciences Institute
Volume 44, Issue 1, pages 193–203, February 2013
How to Cite
Zhang, J., Xie, J. and Chen, B. (2013), Cooperative Advertising with Bilateral Participation. Decision Sciences, 44: 193–203. doi: 10.1111/j.1540-5915.2012.00382.x
- Issue online: 15 FEB 2013
- Version of Record online: 22 OCT 2012
- Manuscript Accepted: 15 APR 2012
- Manuscript Revised: 1 DEC 2010
- Manuscript Received: 3 NOV 2008
- NSFC. Grant Numbers: 70971072, 71031005, 71171165
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