Michael L. Maynard is an associate professor, and chair of the Department of Advertising at Temple University, Philadelphia, PA, USA. His research includes mass media analysis, the relationship between mass communication and culture, as well as textual and semiotic analyses of television and print advertising in Japan. His publications have appeared in such journals as Language & Communication, Journal of Literary Semantics, Journal of Advertising, Journal of Direct Marketing, Keio Communication Review and Journal of Business Ethics.
Unpaid Advertising: A Case of Wilson the Volleyball in Cast Away
Version of Record online: 3 JUL 2006
The Journal of Popular Culture
Volume 39, Issue 4, pages 622–638, August 2006
How to Cite
MAYNARD, M. L. and SCALA, M. (2006), Unpaid Advertising: A Case of Wilson the Volleyball in Cast Away. The Journal of Popular Culture, 39: 622–638. doi: 10.1111/j.1540-5931.2006.00282.x
Megan Scala is a PhD candidate at Temple University, Philadelphia, PA, USA in mass media and communication, and an internal communications consultant at CRA, Inc., in Berwyn, PA. Her research interests include strategic communication, presentation and message design, and communication and culture.
- Issue online: 3 JUL 2006
- Version of Record online: 3 JUL 2006
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