*Direct correspondence to Philo C. Wasburn, Department of Sociology and Anthropology, 700 W. State St., Stone Hall, Purdue University, West Lafayette, IN 47907-2059 〈firstname.lastname@example.org〉. Philo C. Wasburn will provide any information for those wishing to replicate the study. The authors thank Tauna Starbuck Sisco for her help with the data collection. This research was supported, in part, by a fellowship in the Center for Behavioral and Social Sciences, College of Liberal Arts, Purdue University.
Measuring Media Bias: A Content Analysis of Time and Newsweek Coverage of Domestic Social Issues, 1975–2000*
Article first published online: 5 JUL 2007
Social Science Quarterly
Volume 88, Issue 3, pages 690–706, September 2007
How to Cite
Covert, T. J. A. and Wasburn, P. C. (2007), Measuring Media Bias: A Content Analysis of Time and Newsweek Coverage of Domestic Social Issues, 1975–2000. Social Science Quarterly, 88: 690–706. doi: 10.1111/j.1540-6237.2007.00478.x
- Issue published online: 5 JUL 2007
- Article first published online: 5 JUL 2007
Objective. This study is an effort to produce a more systematic, empirically-based, historical-comparative understanding of media bias than generally is found in previous works.
Methods. The research employs a quantitative measure of ideological bias in a formal content analysis of the United States' two largest circulation news magazines, Time and Newsweek. Findings are compared with the results of an identical examination of two of the nation's leading partisan journals, the conservative National Review and the liberal Progressive.
Results. Bias scores reveal stark differences between the mainstream and the partisan news magazines' coverage of four issue areas: crime, the environment, gender, and poverty.
Conclusion. Data provide little support for those claiming significant media bias in either ideological direction.