Chris Cooper will share all data and coding for replication purposes.
Love ‘Em or Hate ‘Em? Changing Racial and Regional Differences in Opinions Toward Southerners, 1964–2008*
Article first published online: 12 JAN 2012
© 2012 by the Southwestern Social Science Association
Social Science Quarterly
Volume 93, Issue 1, pages 58–75, March 2012
How to Cite
Cooper, C. A. and Knotts, H. G. (2012), Love ‘Em or Hate ‘Em? Changing Racial and Regional Differences in Opinions Toward Southerners, 1964–2008*. Social Science Quarterly, 93: 58–75. doi: 10.1111/j.1540-6237.2011.00832.x
- Issue published online: 15 FEB 2012
- Article first published online: 12 JAN 2012
We determine whether Americans have reevaluated opinions toward southerners following the transformation of the region in the decades following the civil rights movement, focusing specifically on how opinions toward southerners vary across racial and regional groups.
We use both descriptive and multivariate methods to evaluate opinions toward southerners using American National Election Study (ANES) data from 1964 to 2008.
Opinions toward southerners have increased dramatically over time. People living in the South display more positive feelings toward southerners than individuals residing outside the region, although the gap is much smaller today than in previous decades. In addition, southern blacks' opinions toward southerners have improved dramatically. These trends hold even when controlling for a host of other factors.
Being a southerner is no longer a pejorative in the minds of many Americans. Blacks, in particular, have reevaluated their opinions of southerners as a group.