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Objective

This study seeks to identify the political speech of President Obama to better understand the leadership techniques utilized.

Methods

Political speech is coded using textual analysis and leadership frames are grouped into transactional and transforming categories.

Results

The findings of this study suggest that President Obama does seek to use transformational leadership but that this transformational leadership is more often found in rational persuasion than inspirational appeals.

Conclusion

The informal powers of the presidency do include the power to inspire but for President Obama this power secondary to appeals to reason.