PORTFOLIO SELECTION: A HEURISTIC APPROACH

Authors


  • The authors are, respectively, Ford Foundation Fellow and assistant professor at the Graduate School of Industrial Administration. The research was supported by grants of the Graduate School of Industrial Administration, from the school's research funds and from funds provided by the Ford Foundation for the study of organizational behavior. The authors gratefully acknowledge assistance furnished by the trust department of a local bank. Without the kind co-operation of the investment officer and other officials of that department, this research would have been impossible. Their comments on an earlier draft of this paper were most helpful in eliminating ambiguities.

    The authors gratefully acknowledge assistance furnished by the trust department of a local bank. Without the kind co-operation of the investment officer and other officials of that department, this research would have been impossible. Their comments on an earlier draft of this paper were most helpful in eliminating ambiguities

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