QUANTIFICATION OF INVESTORS' PERCEPTIONS OF COMMON STOCKS: RISK AND RETURN DIMENSIONS

Authors

  • Arthur E. Gooding

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    • Assistant Professor of Finance, University of Southern California. I would like to thank the many investors and portfolio managers who participated in this study and the IBM Corporation for partial financial support. The constructive comments of Paul Green and Paul Slovic and the Editor on several versions of this paper added greatly to its clarity. The direction and suggestions of Guilford Babcock, Norman Cliff and Marion Wood of USC; Richard Harshman, David Mayers and Keith Smith of UCLA; and Jon Cunnyngham, Roger Harvey, Sven Lundstedt and Leo Stone of Ohio State are gratefully acknowledged. Of course neither these individuals nor IBM have any responsibility for what follows.

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