Associate Professor, University of Wisconsin at La Crosse and Associate Professor, University of North Carolina at Charlotte. The helpful comments of Thomas J. O'Brien, Stephen A. Buser, and an anonymous reviewer are gratefully acknowledged.
An Examination of the Super Bowl Stock Market Predictor
Article first published online: 30 APR 2012
1990 The American Finance Association
The Journal of Finance
Volume 45, Issue 2, pages 691–697, June 1990
How to Cite
KRUEGER, T. M. and KENNEDY, W. F. (1990), An Examination of the Super Bowl Stock Market Predictor. The Journal of Finance, 45: 691–697. doi: 10.1111/j.1540-6261.1990.tb03712.x
- Issue published online: 30 APR 2012
- Article first published online: 30 APR 2012
Few prediction schemes have been more accurate, and at the same time more perplexing, than the Super Bowl Stock Market Predictor, which asserts that the league affiliation of the Super Bowl winner predicts stock market direction. In this study, we examine the record and statistical significance of this anomaly and demonstrate that an investor would have clearly outperformed the market by reacting to Super Bowl game outcomes.