An Examination of the Super Bowl Stock Market Predictor

Authors

  • THOMAS M. KRUEGER,

  • WILLIAM F. KENNEDY

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    • Associate Professor, University of Wisconsin at La Crosse and Associate Professor, University of North Carolina at Charlotte. The helpful comments of Thomas J. O'Brien, Stephen A. Buser, and an anonymous reviewer are gratefully acknowledged.

ABSTRACT

Few prediction schemes have been more accurate, and at the same time more perplexing, than the Super Bowl Stock Market Predictor, which asserts that the league affiliation of the Super Bowl winner predicts stock market direction. In this study, we examine the record and statistical significance of this anomaly and demonstrate that an investor would have clearly outperformed the market by reacting to Super Bowl game outcomes.

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