The authors acknowledge and thank Ramona Heck and the special edition editorial team Don Neubaum, Ken Moores, and Reg Litz for their constructive comments on an earlier draft of this article. Financial support for this project was provided by the Austin Family Business Program at Oregon State University. An earlier version of this paper was presented at the 2005 Babson Kauffman Entrepreneurship Research Conference.
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Leveraging Family-Based Brand Identity to Enhance Firm Competitiveness and Performance in Family Businesses†
Article first published online: 10 JUN 2008
DOI: 10.1111/j.1540-627X.2008.00248.x
© 2008 International Council for Small Business
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How to Cite
Craig, J. B., Dibrell, C. and Davis, P. S. (2008), Leveraging Family-Based Brand Identity to Enhance Firm Competitiveness and Performance in Family Businesses. Journal of Small Business Management, 46: 351–371. doi: 10.1111/j.1540-627X.2008.00248.x
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Publication History
- Issue published online: 10 JUN 2008
- Article first published online: 10 JUN 2008
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