The authors would like to gratefully acknowledge the Entrepreneurship Management Center (EMC) and the Business Faculty Development Grant Program, both at San Diego State University for their generous support of this research program.
The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses*
Article first published online: 10 SEP 2009
© 2009 International Council for Small Business
Journal of Small Business Management
Volume 47, Issue 4, pages 443–464, October 2009
How to Cite
Baker, W. E. and Sinkula, J. M. (2009), The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses. Journal of Small Business Management, 47: 443–464. doi: 10.1111/j.1540-627X.2009.00278.x
William E. Baker is professor of marketing at San Diego State University. His research interests lie primarily in advertising effectiveness, new product success, organizational learning, and market orientation. He has published in leading scholarly journals including the Journal of Product and Innovation Management, Journal of the Academy of Marketing Science, the Journal of Consumer Psychology, the Journal of Advertising, Psychology and Marketing, and the Journal of Market Focused Management.
James M. Sinkula is John L. Beckley professor of marketing at the University of Vermont's School of Business Administration. His research interests lie primarily in the areas of organizational learning, market orientation, product innovation, and organizational performance. He has published in the leading scholarly journals, including the Journal of Product and Innovation Management, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Advertising Research, Journal of Market Focused Management, Journal of Business and Industrial Marketing, Journal of International Marketing and others.
- Issue published online: 10 SEP 2009
- Article first published online: 10 SEP 2009
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