Brinja Meiseberg is Assistant Professor at the Institute of Strategic Management, Westfälische Wilhelms-Universität Münster, Münster, Germany.
Lost in Translation? The Prevalence and Performance Impact of Corporate Social Responsibility in Franchising
Article first published online: 10 SEP 2012
© 2012 International Council for Small Business
Journal of Small Business Management
Special Issue: Franchising
Volume 50, Issue 4, pages 566–595, October 2012
How to Cite
Meiseberg, B. and Ehrmann, T. (2012), Lost in Translation? The Prevalence and Performance Impact of Corporate Social Responsibility in Franchising. Journal of Small Business Management, 50: 566–595. doi: 10.1111/j.1540-627X.2012.00367.x
Thomas Ehrmann is Professor and Director of the Institute of Strategic Management, Westfälische Wilhelms-Universität Münster, Münster, Germany.
- Issue published online: 10 SEP 2012
- Article first published online: 10 SEP 2012
Corporate social responsibility (CSR) is much discussed by researchers and executives and often occupies a prominent position on corporate Internet sites. Yet, little is known about CSR initiatives in franchising, although there are significant organizational differences between corporate firms and franchised chains. Building on the strategic view of CSR and using data from 76 franchise systems, this study explores the prevalence and performance outcomes of CSR in franchising. We focus on system-specific, industry, and competitive factors that determine the degree to which franchise systems behave in a socially responsible manner and on performance effects of CSR initiatives targeted toward various stakeholder groups.