The Business Model and Firm Performance: The Case of Russian Food Service Ventures


Address correspondence to: Michael H. Morris, School of Entrepreneurship, Oklahoma State University, 104 Spears School of Business, Stillwater, OK 74075. E-mail:


Using a unique methodology for capturing the business model and drawing comparisons across larger samples of firms, we investigate the relationship between business model design and firm performance in a Russian context. The evolution of the business model concept and its components is reviewed. Empirical research was conducted on the basis of a cross-sectional survey of firms in the food service industry. A typology of seven business models in this industry is produced, and linkages are established between model type and company performance.