Portions of this manuscript were first presented at the UIC/AMA Annual Research Symposia on Marketing and Entrepreneurship, Nice, France, June 1999.
The Role of Mental Simulations and Counterfactual Thinking in the Opportunity Identification Process*
Article first published online: 11 NOV 2004
Entrepreneurship Theory and Practice
Volume 28, Issue 6, pages 533–552, December 2004
How to Cite
Gaglio, C. M. (2004), The Role of Mental Simulations and Counterfactual Thinking in the Opportunity Identification Process. Entrepreneurship Theory and Practice, 28: 533–552. doi: 10.1111/j.1540-6520.2004.00063.x
- Issue published online: 11 NOV 2004
- Article first published online: 11 NOV 2004
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