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Social Bricolage: Theorizing Social Value Creation in Social Enterprises

Authors


MariaLaura Di Domenico, tel. +44(0)1908-659958; e-mail: m.didomenico@open.ac.uk, to Helen Haugh at h.haugh@jbs.cam.ac.uk, and to Paul Tracey at p.tracey@jbs.cam.ac.uk.

Abstract

Current theorizations of bricolage in entrepreneurship studies require refinement and development to be used as a theoretical framework for social entrepreneurship. Our analysis traces bricolage's conceptual underpinnings from various disciplines, identifying its key constructs as making do, a refusal to be constrained by limitations, and improvisation. Although these characteristics appear to epitomize the process of creating social enterprises, our research identifies three further constructs associated with social entrepreneurship: social value creation, stakeholder participation, and persuasion. Using data from a qualitative study of eight U.K. social enterprises, we apply the bricolage concept to social entrepreneurial action and propose an extended theoretical framework of social bricolage.

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