Mail Boxes Etc. or The UPS Store? A Decision From a Franchisee's Perspective

Authors

  • Elizabeth A. McCrea,

    Corresponding author
    1. Stillman School of Business, Seton Hall University, South Orange, NJ, USA
      Elizabeth A. McCrea, tel.: (973) 761-9210; e-mail: elizabeth.mccrea@shu.edu, to Gladys M. Torres-Baumgarten at gtorresb@ramapo.edu.
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  • Gladys M. Torres-Baumgarten

    Corresponding author
    1. International Business, Anisfield School of Business, Ramapo College of New Jersey, Mahwah, NJ, USA
      Elizabeth A. McCrea, tel.: (973) 761-9210; e-mail: elizabeth.mccrea@shu.edu, to Gladys M. Torres-Baumgarten at gtorresb@ramapo.edu.
    Search for more papers by this author

Elizabeth A. McCrea, tel.: (973) 761-9210; e-mail: elizabeth.mccrea@shu.edu, to Gladys M. Torres-Baumgarten at gtorresb@ramapo.edu.

Abstract

In 2001, the United Parcel Service (UPS) purchased the entire Mail Boxes Etc. (MBE) franchise system. After test marketing several new concepts in 2003, the corporation strongly encouraged franchise owners to reposition their MBE outlets as “The UPS Store.” Joseph and Courtney Morris, owners of a thriving MBE outlet, faced a quandary: should they retain their well-established MBE identity, adopt the new UPS brand name, or sell their franchise outright? The case incorporates both family issues and business factors as the franchisees struggle with a decision that could have significant impacts on their financial future.

Ancillary