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Corporate Entrepreneurship and Innovation in Silicon Valley: The Case of Google, Inc.


  • This case is intended to stimulate class discussion rather than to illustrate the effective or ineffective handling of a managerial situation. The company, names, and financials are all real.

Todd A. Finkle, tel.: (509) 313-7048; e-mail:


In May 2009, Sergey Brin and Larry Page, co-founders of Google, Inc., were trying to determine how they were going to navigate Google through the worst recession since the Great Depression. Their primary problem was how to maintain the company's culture of corporate entrepreneurship and innovation in the face of stagnant profits and a host of other issues. Google sought answers on how to increase corporate entrepreneurship and innovation during the worst economic environment that the company had ever experienced.