Susan Murcott and Pure Home Water: Building a Sustainable Mission-Driven Enterprise in Northern Ghana
Article first published online: 23 MAY 2011
© 2011 Baylor University
Entrepreneurship Theory and Practice
How to Cite
Nelson, T., Ingols, C., Christian-Murtie, J. and Myers, P. (2011), Susan Murcott and Pure Home Water: Building a Sustainable Mission-Driven Enterprise in Northern Ghana. Entrepreneurship Theory and Practice. doi: 10.1111/j.1540-6520.2011.00448.x
- Article first published online: 23 MAY 2011
Massachusetts Institute of Technology environmental engineer and social entrepreneur Susan Murcott has worked for more than two decades to deliver clean drinking water to the world's poorest citizens. The stakes are high: polluted water is one of the world's leading causes of disease and death, particularly for children under the age of five. In this case, Murcott launches a new social enterprise in the West African nation of Ghana. The demanding leadership role of the entrepreneur is highlighted as Murcott and her team face many standard start-up challenges around venture mission, market definition, and product pricing and quality within a culturally rich, global setting.