The Epistemology of Entrepreneurial Orientation: Conceptual Formation, Modeling, and Operationalization


Bradley A. George, tel.: (781) 239-5022; e-mail:, and to Louis Marino at


In this manuscript, we examine the evolution of the Entrepreneurial Orientation (EO) concept in an effort to identify areas of concern for the future development of knowledge around the construct and provide conceptual analyses to suggest how we might best move forward in the construct's development. We suggest that the continued accumulation of knowledge in the field is best facilitated by conceptualizing EO as a reflective model utilizing three dimensions that can be extended through the use of a classical classification scheme and that additional subcategories of EO should be developed within the EO conceptual family utilizing new measurement items.