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Snappy Auctions

Authors


Mark T. Schenkel, tel.: (615) 460-5474; e-mail: mark.schenkel@belmont.edu, to Jeffrey R. Cornwall at jeff.cornwall@belmont.edu, and to Jane Finley at jane.finley@belmont.edu.

Abstract

Snappy Auctions presents the story of an online auction business founded from the personal aspirations and efforts of Debbie Gordon who sought to bring together sellers lacking technological expertise and potential buyers. Having rapidly expanded Snappy Auctions to 100 franchise agreements since its launch in 2003, Gordon confronted the challenge in 2006 of evaluating the sustainability of her drop-off store business model and of deciding whether to seek external financing to support further rapid venture growth.

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