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Exploring Entrepreneurial Cognition in Franchisees: A Knowledge-Structure Approach
Article first published online: 25 MAY 2011
© 2011 Baylor University
Entrepreneurship Theory and Practice
Volume 37, Issue 2, pages 201–227, March 2013
How to Cite
Seawright, K. W., Smith, I. H., Mitchell, R. K. and McClendon, R. (2013), Exploring Entrepreneurial Cognition in Franchisees: A Knowledge-Structure Approach. Entrepreneurship Theory and Practice, 37: 201–227. doi: 10.1111/j.1540-6520.2011.00467.x
An earlier version of this manuscript was presented at USASBE in January, 2008.
- Issue published online: 14 MAR 2013
- Article first published online: 25 MAY 2011
Franchisees participate in new business creation uniquely, because, in many respects, the development of their ventures is under the direction of franchisors. In this study, using entrepreneurial scripts, we compare the extent to which franchisee venturing is similar to and/or distinct from individual-based entrepreneurship in nonfranchise new ventures. We therefore examined the entrepreneurial scripts of individuals in a purposeful sample of 54 franchisees compared to two counterpart groups: 54 independent entrepreneurs and 94 managers (neither franchisee nor entrepreneur). Using MANCOVA and follow-up tests we find that franchisees are less like entrepreneurs and more similar to nonentrepreneur managers.